Aalborg university hospital

Guiding patients, families, and staff with ease and confidence every step of the way.

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My role

UX Designer

Case

This case involved an extensive project where all of Region North Jutland’s sites—including RN's main site, hospital sites, and specialized sector sites—needed to be redesigned and streamlined across platforms. In the following case presentation, I will focus on the Aalborg University Hospital website, as that was the part of the project I primarily worked on. The goal of the redesign was to create a website that is easy for users to navigate and to help them find the information they need, primarily to support patients and their families throughout a given treatment journey.

Qualitative research: observation and interviews

At the start of the design process, extensive user research was conducted to identify the various user types that the new hospital website needed to accommodate. The goal was to understand the specific needs and challenges faced by patients, family members, and hospital staff when visiting the site. Through interviews and observations, data was gathered to categorize users into different personas.

Key findings from Qualitative research

Navigation:

  • Users primarily use the search function for navigation.

  • However, it was mentioned that the search results could be more relevant.

  • Users also pointed out that they feel they need to be extremely precise and almost search using medical terminology to get relevant results.

  • There is general agreement that the menu is overwhelming, and users struggle to understand what they will find under the different menu items.

Amount of Information:

  • Users appreciate that the information is presented in chronological order, which is relevant to the treatment journey.

Quantitative research: user data

A part of the user research also involved investigating which information users are looking for or generally what they click on and explore in more detail. This was done to gain insights into what information could be presented to users earlier during their visit.

31%

Users search for contact information on desktop.

41%

Users tend to end their visit after finding contact information on desktop.

21%

Users find contact information on mobile, likely because it is located at the bottom of the page.

53%

Users tend to end their visit after finding contact information on mobile.

Information Architecture

The primary focus in planning the IA was to simplify the user journey, eliminate redundant information, and make navigation more intuitive for users. To achieve this, the most important information was placed at the forefront of the journey and highlighted, along with wording that aimed to use language that is easier to understand.

Hi-Fi Prototype

Det primære fokus i planlægningen af IA´en var at få simplificeret brugerrejsen, fjernet overflødig information og gjort den navigationen mere intuitiv for brugerne. For at gøre dette blev den vigtigeste information lagt i fronten af rejsen og fremhævet samt wordingen med henblik på at mindske forvirringen over for mange fagtermer.